Reputation management – fleishmanhillard anoxia at birth side effects

Reputation is a fundamental quality of every organization – what stakeholders believe about it, expect from it and say about it to others. But many businesses continue to manage their brands and reputations in separate silos. A disconnect between brand and reputation creates a barrier to success and growth – and in some cases, a destructive force. It’s the central…

Reputation is a fundamental quality of every organization – what stakeholders believe about it, expect from it and say about it to others. But many businesses continue to manage their brands and reputations in separate silos. A disconnect between brand and reputation creates a barrier to success and growth – and in some cases, a destructive force.


It’s the central issue every business must address today, as organizations can no longer afford to have brand and reputation as separate entities. Companies need a new approach that produces meaningful, productive, progressive exchange with their stakeholders, and at FleishmanHillard, we call it authentic engagement. Fact Sheet What We Do

The pressure on CEOs has never been greater. No more is it enough to be cheerleader-in-chief for the company’s stock, visionary to its people, or strategist and coach to the leadership team. New research by FleishmanHillard finds that we expect chief executives of the companies we do business with to stand with us on the issues…

It’s hard to listen — to really hear people — when they’re angry … and yet, it is so important to the work we do. It’s hard to pinpoint the issues and be reasonable when it seems the people on the other end are upset — whether on the phone, on social media, in protest marches…

How do companies speak out on issues, but not alienate their customers and employees? Explaining the motive matters. hypoxic ischemic encephalopathy nursing care plan You may not call it “zero gravity,” but you likely know what it feels like. Zero gravity is a place a lot of leaders and communications teams find themselves today – in a world that is tilting…

It’s surprising how quickly we forget the stunningly dramatic and painful events of the past 12 months. A quiet week or two makes it seem like the relationship between the public and the brands they care about has gone back to the way it used to be. But don’t count on it. There is a…

Consumers, investors and many other key stakeholders increasingly expect companies to go beyond mandated regulations and to be actively working to solve environmental and societal issues. In his third annual letter, Black Rock CEO Larry Fink strongly emphasizes the need for the world’s largest companies to create long-term value by positively contributing to society. Issuing…

When companies take a check-the-box approach to educating and engaging their employees in their cybersecurity efforts, they make a critical mistep. More than half of all breaches can be linked to insiders. These mistakes can be costly to an organization’s reputation. FleishmanHillard’s 2017 Authenticity Gap Report shows 59 percent of consumers believe companies are not…

Nearly 300 companies all show a clear Authenticity Gap as consumers demand great corporate citizenship and a new definition of value There is a long list of worries and choices that keep senior executives awake at night. Most of them involve balancing business risks with the relentless pursuit of growth and high performance. hypoxic ischemic encephalopathy grade 3 Leaders who…

The first 100 days of the new U.S. political administration has continued to be a significant period of change for CEOs as they learn how to adapt to the new environment and how to reassure both consumers and employees that they will successfully navigate this ever-changing environment. While it’s no surprise to see the Trump…

Our shift to a digital society has seen the emergence of a new kind of crime: stealing data and attacking company networks, whether for financial gain, to send a political message, or sometimes simply to prove a point. Not surprisingly, this harsh reality of our digital economy has made cybersecurity a significant priority for organizations,…

Cyber connectivity has enabled companies to understand and interact with consumers in a far more sophisticated way than ever before. At the same time, hackers are increasingly upping the ante with schemes and full-blown attacks that are becoming impossible to ignore. And by all accounts, this ride is only picking up speed. Tune in to…

In the words of Bob Dylan: The Times They Are A-Changin’. Last year delivered two historic changes in the West: Brexit and the election of President Trump. The implications for international tax, trade and immigration are great. But from the Asian perspective, it is doubtful that these changes are for the greater good. This new era…

For the past 40 years, I would have expected to answer this question in this one sentence: “All audiences have a reasonable expectation that an organization is responsible for the facts it puts into the public domain.” For clarity, I might have added: “Expect facts to be questioned, and those that cannot be proven may…

How do CEOs communicate compared to their peers? Our own Betsy Borrelli describes our just released Q3 report. As CEOs increase their public profile, how do they communicate compared to their peers and CEOs in other sectors? What are they – or what could they be – talking about beyond earnings to positively impact stakeholder relationships…

There is a need for a stronger voice of leadership in the C-Suite, but many executives struggle to articulate how and why their business matters to society. As communicators, we must be better prepared to help guide these executives to tell the story beyond managing the company and articulate its relevance to society and the…

I cringe when I see the word artisan. It’s over-used and applied liberally when there is no evidence of real craft. I saw a large property company recently claiming their development was artisanal and the mind boggled. However, it is a word we could think about applying to aspects of the PR profession: the ability…

Reputation. Every company has one, like it or not, and almost everyone would agree that reputation is a business asset. Many business leaders, however, particularly within SMEs, are leaving the management of their reputation to accident. At best, this is a wasted opportunity to differentiate the company from the competition and build commercially useful profile;…

There is a saying that integrity is about doing the right thing, even if no one is watching. For companies, the motivation to do right can be viewed from two perspectives. On a base level, it dramatically reduces the risk of a public-relations disaster and long-term financial and reputational impact on account of having done…

Charles Muggeridge, who helps lead the healthcare team for FleishmanHillard‘s Toronto office, recently summarized a talk the agency delivered at a start-up hub in downtown Toronto. The session was focused on top ten tips for crafting a compelling story. They also used the opportunity to insert Authenticity Gap data into the presentation by drawing a…

My husband was a great fan of David Bowie and really grieved for him when he died. When he heard the news he changed his Facebook profile picture to his favourite Bowie image and played his music every night for at least a week. I also liked Bowie’s music but not to the same extent….

Content marketing specialists seem to be the new “job du jour.” Every creative and communication firm wants one and those that have them claim that their person can create gold from straw. nanoxia deep silence 6 price For PR professionals, now is the time to reclaim what used to be our bread and butter – our ability to create engaging…

Cultural relevance is becoming increasingly important across all media and communications platforms. Unless you’re living under a rock or miraculously managed to part ways with your smartphone, it’s hard to miss the headlines about the growing influence of the Hispanic population in the United States and the transformative effect it could have on the worlds…

Where we shop and what we purchase, to how we travel to work, we constantly give up personal information for the sake of convenience – the Internet of Things (IOT) has effectively made mines out of our mobile phones for marketers to profit from. But while we now get personalized messages and offers, we easily…

The dust is settling following the 2015 Cannes Lions International Festival of Creativity. The winners of the coveted gold Lions were decided following a marathon judging effort. The results were then dissected amidst a whirlwind of backchat and canapés. Among the winners of the coveted PR Lions were some great, great campaigns. Ones that provoked…

Marshall McLuhan’s mantra, “The medium is the message” is never so on display as in the selection of a spokesperson in times of crisis. Nor is the Authenticity Gap – the delta between an organization’s behavior and the public’s expectation. It’s not enough to "tell the truth" when subjected to a critical spotlight. The selection…

Two exciting events in women’s sport kicked off this week – the FIFA Women’s World Cup and, perhaps lesser known, the KPMG Women’s PGA Championship. And while FIFA continues to inspire debate around ethics and equality in sport, KPMG’s backing of women’s golf is a shining example of the strategic role sponsorship can play in…

I recently purchased a suit from the Canadian apparel company Judith & Charles. I was drawn by the cut and fabric, and sold on fit and price – at 30 per cent off, it was a steal. Days later, when removing the tags, I learned that my new skirt and jacket had been "tailored with…

Every CEO should have a go at answering the Proust Questionnaire. You know the one. It forms the basis of Vanity Fair’s inside back page and has questions like: What is your greatest fear? Which words or phrases do you most overuse? Which talent would you most like to have? What is your motto? What is your…

I was talking to a friend last week who was vexed. Why, he wondered, was his colleague, a man with over 40 years of experience in his sector, so reluctant to express a point of view? He clearly had one. If you sat him down of an evening, with a cognac and a good cigar,…

Almost every change initiative fails. A depressing statement, yes. However, there’s hope. How you integrate formal and informal communications can help you be one of the few who succeeds. anxiety disorder treatment In 1996, John Kotter published Leading Change, considered by many to be the seminal work on change management. Yet despite vast forests of books and articles…

How many leaders have been successful with that strategy? Yet that’s the premise put forward in the most recent Harvard Business Review cover story. The article, “The Problem with Authenticity,” proposes that being true to oneself is limiting to one’s career success. The problem with the author’s premise is in her very definition of authenticity….