A Brand New Journey ANTARCTICA XXI becomes Antarctica21 anoxic seizure

Rebranding is the process of renewing and reasserting the corporate image of an organization. In this diffuse axonal brain injury prognosis context, “image” must be understood in a broad sense, beyond just the visual presentations. A successful rebranding project must emerge from the inside out. What’s visible on the outside, such as a new logo, new colours or new visual style, is the result anoxic seizure symptoms of an internal transformation. In the case of ANTARCTICA XXI the evolution has been under way for the last 15 years. Our job encéphalopathie post anoxique définition has been to translate that evolution into concepts and visual assets that represent the values of the company and the experience it offers today.

Before anything else, we needed to understand what ANTARCTICA XXI was.


That meant research. A lot of research. We did a systematic review of the company’s material, like trip evaluation forms, employee surveys, press archive, social media channels significado de anorexia wikipedia, etc. We performed a review of how competitors communicate to the world. We talked to several ANTARCTICA XXI agent partners from different markets around the world. We also interviewed past travellers, and many team members. To understand and to feel the cerebral anoxia causes services provided by the company and to immerse ourselves in the ANTARCTICA XXI experience, a team from riolab travelled on an antarctic air-cruise. They collected a lot of information: pictures, videos, sound…but above all they brought back the inner feelings of the journey other mixed anxiety disorder icd 10. All this information helped us understand the essence of the brand and only then could we start working on suggestions and proposals.

We discovered that ANTARCTICA XXI is a very prognosis after anoxic brain injury consistent company. Although it has grown significantly in recent years, the company has managed to maintain focus on its core mission. You invented the antarctic air-cruise model and you are recognized the world over as the expert and anxiety attack symptoms in females specialist in this field. That is huge. Your market, both trade partners and travellers, understand clearly what the product’s main attributes and advantages are. So does everyone in the anoxic encephalopathy treatment organization. You express those attributes and advantages with consistency throughout your communication channels and during the travel experience itself.

We also discovered that ANTARCTICA XXI severe anxiety attack in dogs does not offer “cruises” in the sense of the traditional leisure experience at sea, with the midnight buffet, casino, shows, etc. While the quality and the comfort of the travel experience often exceed the expectations of travellers, there is virtually hypoxic ischemic brain injury pathophysiology neuropathology and mechanisms no connection to the world of pleasure cruising. ANTARCTICA XXI is about adventure and discovery. It provides a fresh bowl of emotions that sometimes guests cannot explain with words. The emotional intensity felt by travellers is surprising to them. Sometimes it overwhelms them.

We decided to say goodbye to “XXI”. When the company plexus anxiety testimonials was launched in the early 2000s, the idea referred to the 21st century, then the anoxic anoxia “new” century. However, most speakers of non-latin languages can’t really understand what those letters are or stand for. Moreover, the roman numerals recalled antiquity, which is not a concept related to the brand. That’s why we suggested “21”, an approach that is more readable to everyone. In this new visual identity, the mountain in the logo disappears. In its place we have developed a series of iceberg shapes. They provide a new iconography that can be integrated in many social anxiety disorder icd 10 creative and flexible ways to give the brand a singular visual language.