10 Questions you should ask your social media expert, guru or wizard – socmedsean – social.media.sean anoxic brain injury survivor stories

Believe it or not, online social networking didn’t start with Facebook, Twitter and YouTube. what is anoxic brain injury Plenty of social media professionals have experience that goes back to online bulletin boards, forums on CompuServe, Prodigy, and AOL, and online forums.

Look for professionals who have been building online relationships for more than five years. Most social media professionals will be willing to share links to their profiles and it would be a good idea to look them over for professional activity.

If you operate in a regulated industry such as pharmaceutical, tobacco, alcohol, finance, insurance, or a host of others….it would be a good idea to find a professional who has significant experience in your industry and understands any limitations or restrictions.


The community engagement/management process that follows is the more difficult (and more expensive) element. nanoxia deep silence 120mm pwm It’s important that you know how your social media professional approaches community management and what strategies and tactics they will use to interact with the members of your community (a.k.a your customers, members, employees, etc…)

Your social networking approach should be tailored to your business goals and your activities should be measurable. They might not be hard metrics in terms of sales or conversions, but there should be some measurement involved, even if its the increasing the number of positive online interactions and reducing the amount of negative chatter around your brand.

Beware of an social media professionals who have never run into limitations and don’t have experience overcoming them. If they haven’t run into limitations, it doesn’t mean they don’t exist but, instead, likely means that this so called “expert” hasn’t had the range of experiences you might need.

I also appreciate the point you make about “using caution” in a couple of cases — those aren’t absolutes. hypoxic brain damage recovery There are some brilliant social media people who drop f-bombs and talk about Friday parties, and while you might not want to hire them to help your law firm, they might be great helping promote your night club, band, or the next 4 LOCO.

Another example… yes, generally speaking, it’s good to have someone who has references in your industry, but that’s not an absolute…it’s just one factor to consider. Do you want the person who has half a dozen references in similar industries, or one and only one reference, and it’s in your industry? Also, it really depends on your industry. postanoxic encephalopathy definition If you’re talking about a publicly traded company, or a highly regulated industry like law or financial advisors or stock brokers, they really need to be familiar with the requirements of the industry. If you’re talking about, say, helping a furniture store, then really, any retail experience is valid.

I think one other must is their written communication skills. Even if they’re not going to be actually producing your content, they need to be able to communicate professionally and accurately, both with you and on your behalf, period. Spelling and grammatical errors are a red flag.